Epicure
Black Ink
Cult Wine For
The Masses
By Sherrie Wilkolaski
B
lack Ink is a cult wine for the
masses. With the Halloween
season upon us. what better
way to celebrate than with
a dark, sinister red wine
with a dose of a secret component?
I imagine a group of old witches
standing over the cauldron, debating
which ingredient they’ll blend
in with this batch of red wine;
something obscure that won’t be
detected by the human eye, but on
the tongue, will be noticed by the
finest of pallets. “Why not squid
ink?” one of the enchantresses
suggests, and the rest is history.
Black Ink is a lifestyle brand that
is a bit more serious of a wine than
competitive brands at this price point.
The TGIC Global Fine Wine Company
announced the launch of Black Ink,
a juicy new red wine blend from
California. They wanted to be sure
that what’s in the bottle represents
the branding, so they went through
quite a bit to get the blend to that
perfect expression of dark fruit. It’s
consumer friendly and tailored to
mass and millennial appeal, with less
residual sugar than adjacent brands
that may come to mind.
celebration of decadence, juicy
blackberry cobbler meets smoky
licorice with a hint of spice. The
capsule is marked with the elusive
squid, in a nod to the deep dark red
hues within the bottle.
Black Ink sketches the basis of a cult
wine for the masses. Over-delivering
on quality for price, Black Ink is for
those with a permanent love affair
with red wine.
Black Ink launched in September,
2014. Wines are priced at $9.99.
If you’re looking for a macabre wine
to serve at your Halloween costume
party or just something different to
celebrate on a dark stormy night,
Black Ink is sure to intrigue your
guests and if nothing else is a great
conversation piece.
The idea was born from creating
something that represented dark
fruit and coloring in the bottle. The
squid was chosen because it’s elusive
and mysterious.
Founded by Chilean wine visionary,
Alex Guarachi, in 1985, TGIC Global
Fine Wine Company is committed to
representing the best wines of the
world. TGIC is a leading importer,
marketer and innovator of fine
wines, and relies on enduring
connections with national suppliers,
distributors and retail partners to
enrich consumer experiences. TGIC
was one of the first importers of
Chilean and Argentine wines and
today represents brands from
around the world.
Black Ink is an ode to fantasy
through the arts, portraying
elegance with an edge. In a
For more information on Black Ink or
TGIC Global Fine Wine Company, go
to www.tgicwine.com.