Fashion
‘fit-‐parties’ where we travel to a
location of the bride’s choice and fit
her dress and often, the bridesmaids
at the same time.
STITCH is also tied into the fashion
and entertainment industry, providing
tailors to work on-‐set and for large
events. We work with a number
of fashion stylists, production
companies and celebrity clients.
SW: What is luxurious
about STITCH?
AH: Think dark hardwood floors,
white marble and plush furnishings.
We designed the store and the
experience to make the customer
feel comfortable and actually enjoy
the process, rather than it be chore
on their Sunday to-‐do list. We
offer our clients water, juice and
champagne and also ensure when
they have their clothes altered it is
private and they have the adequate
one-‐on-‐one time with our tailor to
really discuss the alterations that
are being made.
SW: How did the concept behind
STITCH develop?
AH: Like a lot of business it started
with frustration and the thought
that there had to be something
better. I wore suits every day and
found the experience of getting
a new suit altered to be less than
satisfactory; unreliable and poor
customer service, the inability to
communicate and an environment
that was not comfortable.
After investigation, I also saw an
inefficient industry, on that had
remained ‘mom pop’ with no real
brand in the industry. STITCH will
be that brand across the US.
SW: Will STITCH be using
mobile technology to connect
with customers?
AH: Firstly, our technology in-‐store
allows us to track customer loyalty
as well as customer data so we can
start to understand preferences etc.
Additionally, we provide electronic
messages, via text and email to alert
customers of any changes and/or
when their pieces are ready to
be picked up. As we grow we
will develop an App that allows
customers to build a profile as well
as book in-‐home appointments and
select options such as pickup and
delivery services.
SW: What is the plan for expansion
in the coming year? In five years?
AH: Over the next year we will focus
on streamlining our in-store process
as well as developing additional
relationship with the fashion and
entertainment industry. Following
that, STITCH is poised to grow
aggressively over the next 5 plus
years. We are looking at store two
already, and we would like to have
between 25 to 50 stores, on the west
coast alone. Ideally, we would be in
the top 50 markets within the US.
We a see a niche and want to exploit
that by creating a trustworthy,
reliable and high-quality alterations
and tailoring business that is
available to a wide range of
customers across the U.S.
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