Epicure
Jason Baffa
Wine and Filmmaker
By Sherrie Wilkolaski
Development of a film is a bit like
planting a new vineyard. It is the
new beginning where the light of
a seed must be planted, nurtured
from the dark until it grows,
evolving into something new, sweet
and potentially beautiful. I love
making films, watching films and
drinking with. I’m learning to enjoy
the early beginnings as well. This
part takes patience, a lot of love
and most importantly faith that
what is meant to be, will be!
SW: Can ZIOBAFFA be found in any
films, as a product placement?
JB: Oh, yes! First and foremost, the
Toscana Red is produced from the
actual grapes we harvested while
filming, Bella Vita. So you can watch
the film, enjoy the wine-harvest
visually and at the same time,
drink the wine! I call this 4D, an
experience for all the senses! This
is why the first two varietals of
ZIOBAFFA are called “The
Filmmaker’s Edition.” They are
truly inspired by our experiences
making Bella Vita.
Looking towards the future, when
I’m not making films, I am directing
commercials. Often, we are talking
to brands about creating film &
media content that explores the
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