Luxe Beat Magazine JUNE 2015 | Page 62

Wine Industry Comedy More Than A Good Drop In The Tourism Ocean By Candace Keller S outh Australia and its iconic wine regions star in the second season of satirical comedy Plonk, heralding a new frontier of tourism. The Plonk series takes an off-kilter look at the South Australia wine industry that is “part comedy narrative, part documentary”. The mockumentary follows the many misadventures of a film crew who are making a wine show – but the true star is the burgeoning wine and hospitality industry of Australia’s south. After a successful first season set in New South Wales, the famous wine regions South Australia were a natural choice the series’ follow-up foray. But Plonk’s creator, Nathan Earl, says that in many ways South Australia was always the prime pick. “South Australia was on our radar from the very beginning,” Earl said. “It is the Ground Zero for wine in Australia, it has the largest amount of wine regions.” Earl – who also co-writes and stars in the show – pitched the idea with co-stars Chris Taylor and Joshua Tyler to the South Australian Tourism Commission (SATC) in October last year. But - Earl said it was a reasonably simple sell. “The SATC knew the story and understood the humour and the audience we are trying to reach,” Earl said. “The SATC is also well known for being risk takers and for being a little bit edgy... coming off the Barossa’s ‘Be Consumed’ television advert, perhaps they thought the beautiful, elegant, art-directed piece was done. “What’s the harm to try something a little more subversive?” Screen Australia, the SATC, the SA Film Corporation and Wine Selectors sponsor the second season of the web series. South Australia Tourism Minister Leon Bignell said Plonk was an organic fit for the state’s wine regions: Barossa, Clare, Adelaide Hills, McLaren Vale and Coonawarra. “The show is quirky, irreverent and creative and plays beautifully to South Australia’s strengths,” he said. “It was only fitting for Plonk to film in our state and shine the spotlight on our inspiring wine stories.” The series will premiere exclusively on STAN, a digital streaming service, in June. The production schedule was a tight squeeze. There were 44 filming days across South Australia’s five wine 62