Fashion
y Eyes on
h for 30 Years
Wilkolaski
parachute pants and wild sunglasses.
Andy Warhol was a key influence in
the eyewear market that defined his
own personal style and decade.
“When it all started, he loved our
design at first sight and had it made
as an optical frame. It changed his
famous look! Same year, we shot our
first campaign with the model, Rudy,
with Norman Watson, on the
background of the legendary USS
Intrepid, Andy loved the picture and
signed many prints for us,” says Eric.
When I think back to my own 1980s
fashion eyewear, I remember a pair
of white-rimmed sunglasses with
black speckles of paint and mirrored
lens. As it turns out, one of my
favorite films of the times influenced
my choice of shades. Until now, I had
no idea that Christian Roth had been
my inspiration. “Rosanna Arquette,
you remember ‘Desperately seeking
Susan’, Madonna came to our
showroom with her stylist Maripol
and chose this frame for Rosanna.
The blue mirror made a splash ...
and will continue to do so!”
The 1990s
Matthew Modine is a 1990s icon,
with his laid-back, cool look, along
with many other 90s celebs. As we
dive deeper into this era, flashbacks
are being clearer and again, I realize
the influence the Christian Roth
brand has played in the world of
optical fashion. Eric talks about the
many fashion icons that made their
statements with their brand,
“Matthew Modine was being shot
for L’ Uomo Vogue, promoting ‘Wind’.
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