XXIV Karat
Gold Diggers
Make A Splash
C
By Sherrie Wilkolaski
XXIV was created. As millennials,
we wanted to capture something
innovative, exclusive and made by
our generation, for our generation.
We’ve been very fortunate to receive
acceptance by our target market and
others who enjoy a glass of sparkling
wine and champagne.”
hampagne is my absolute
favorite cocktail. Give me
some bubbles in a flute of
sparkling wine or Prosecco
and I’ll be happy. Indulgence
is everything when you’re
celebrating and “bubbles” is my red
carpet drink. When I thought nothing
could be better than a brut glass of
sparkling wine, I discovered my
cocktail could become more luxurious
with a new spirit called XXIV Karat.
It’s the first California sparkling
wine infused with indulgent 24-karat
gold flakes. Trying this new brand
wasn’t enough, I was even more
intrigued when I found ou t that
co-founders Nicholas Cowherd and
Kegan Klein are their own target
demography; two recent college
grads who are taking this luxury
product line to high-end streets.
If you’re wondering about the
actual cocktail, the sparkling wine
is infused with gold-leaf flakes.
The XXIV Karat brand thrives on
innovation. They see their dancing
gold mixing with effervescence of
bubbles to be the new caliber of
what millennials expect. An LED light
illuminates the bottle from within
and it definitely creates a distinctive
experience. The product is sourced
from their vineyard in Mendocino,
California and bottled in Lodi. It
is blended with multiple varietals,
vintages and California Coastal
appellations to assure a consistent
quality of every bottle. “Our
consumers not only enjoy XXIV Karat
at exclusive nightclubs and parties,
it’s also something one can enjoy in
the luxury of their own home or give
as the ultimate gift,” adds cofounder Kegan Klein.
The idea for the XXIV Karat product
came about when these young
gentlemen were on the frontlines of
the nightclub and bar scene, enjoying
Champagne and sparkling wine
regularly. They are targeting 21-35
year old millennials who are influenced
by pop culture, celebrities and want
to set themselves apart from the
average bar scene. Nicholas says,
“We noticed that the Champagne
and Sparkling Wine space lacked
innovation and we saw this as an
opportunity to change that. Inspired
by the sparkler that is so iconic with
champagne presentation at nightclubs,
They are young entrepreneurs who
have found a niche market that is
doing well for them, especially with
holidays just around the corner.
When I asked about the history
behind the launch of their company,
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