Luxe Beat Magazine DECEMBER 2014 | Page 102

The “Pop Power 2” design is just one of a myriad of new styles in the 2014/2015 winter collection, and they are all quite brilliant. These designers have been able to define the eyewear fashion market and still continue to amaze and impress the market, and they’ve been at it for 30 years. Here is what Mr. Christian Roth has to say about their new collection. “A tribute to Abstract Geometric Art Form, this new collection is made with love in elegantly stylish acetate materials. They are Happy Shades and composed by Essential Shapes.” Eric Domège adds, “And they are tweaked for double duty: opticals and sunglasses designed to step up your style, by infusing a twist into any formal or informal ensemble. Be confident in glasses that really fit.” Lenny Kravitz in Christian Roth influence via film and photography. “Diane Krueger, from modeling to stardom after Quentin Tarantino’s film ‘Inglourious Bastards’, chose Christian Roth for a movie star attitude! Agyness Deyn, is also a great story. Our dear friends and photographers, Jannis Tsipoulanis and Rene Habermacher, shot our campaign and discovered a new face. Then, she was known under the name Agnes. One season after our campaign, she changed her name, landed major advertising campaigns and became the IT girl of the 2000s! It took us a while to realize it was our Agnes.” One final story he can’t help but share with me, before we talk about their 2015 collection, is R&B pop star Rihanna. “Rihanna, today’s fashion icon, found our sunnies in Karl’s studio and could not resist, they became hers! Cute story. After a recent Chanel show, Karl and Rihanna were photographed together, wearing both our designs! We love this picture.” The more I learn about the history of Christian Roth, the more I find myself searching their website for my next pair of sunnies. Their website is filled with dramatic photos of fabulous people in scenes that look like they are out of a movie. As I flip through the pages, I find I’m drawn to a pair of gorgeous Hollywood-style frames called “Pop Power 2” from their new collection. The round lens in the tortious shell frame have my name written all over it. The fact that model Laurenne Juliet is posing in these beauties, in front of an old-fashioned Pepsi machine, is a sign that these must be mine. 102 A key influence for the coloration came after reading a quote from Mr. Ottavio Missoni, “To create a chromatic harmony by adding a third color to two clashing ones.” His words set in motion an explosion of wildly vivid hues that battle primary colors and forever classic earth tone colorations. The graphic patterns, composed on the front and temple tip areas, are reminiscent of a magnified view through a kaleidoscope. Christian started by cutting up his favorite aviator and used the pieces on other fronts and temples, spliced together. This unique technique -- hereto unseen -- was then replicated in these essential shapes. While the manufacturing process of this luxury eyewear is long and extremely meticulous, the end result is a seamlessly “cut and paste”. A creative and practical identity is the motto “All are handmade acetate in Italy with love,” and in their beautiful Italian Dolomites highest altitude factory at 4800 feet. Celebrate the next decade of Christian Roth designs with a pick from their new collection. I know moving forward, I will look at “sunnies” with the utmost respect and appreciation, after learning of the impact and hard work that Eric Domège and Christian Roth have put into their designs. It’s assured that whatever they do next will be iconic with a classic modern twist, that we’ll have us all feeling like wearing our sunglasses by day and at night. To learn more about Christian Roth, go to www.christian-roth.com or #easytofindyourglasses.