Lounger Magazine SD - Page 13

WHEN I T A LK A BOUT WH A T GRE A T BR A NDS DO , I WILL NOT BE T A LKING A BOUT LOGOS OR A DVERTISING OR EVEN CRE A TIVE M A RKETING PROGR A MS . I WILL BE T A LKING A BOUT CULTIV A TING A BR A ND - LED CULTURE INSIDE YOUR ORG A NIZ A TION . ” “