LOUNGER FEATURE
“It’s a lot easier to change what
you say about yourself than to
change yourself,” says Denise Lee
Yohn. “Clients will come to me
needing a branding strategy—they
are looking for a new tagline or a
new way of talking about what
they do, but what they really need
to do is change the way they do
business themselves.” Yohn says
oftentimes wh