Lounger Magazine SD - Page 10

SPOTLIGHT WHAT GREAT BRANDS DO: KEYNOTE SPEAKER AND AUTHOR DENISE LEE YOHN BY JACQUELINE STEUART BRAND-BUILDING EXPERT, SOUGHT-AFTER INTERNATIONAL SPEAKER, AND AUTHOR OF BESTSELLING BOOK WHAT GREAT BRANDS DO: THE SEVEN BRAND-BUILDING PRINCIPLES THAT SEPARATE THE BEST FROM THE REST, DENISE LEE YOHN, SHARES HER PASSION AND EXPERTISE FOR BUILDING GREAT BRANDS WITH LIFE LOUNGERS THIS MONTH. “I WANT TO SHOW A DIFFERENT WAY, A MORE EFFECTIVE, SUSTAINABLE WAY, TO BUILD A BRAND – THE WAY THAT GREAT BRANDS DO IT.” READ STORY