SPOTLIGHT
WHAT GREAT
BRANDS DO:
KEYNOTE SPEAKER
AND AUTHOR
DENISE
LEE
YOHN
BY JACQUELINE STEUART
BRAND-BUILDING EXPERT, SOUGHT-AFTER INTERNATIONAL SPEAKER,
AND AUTHOR OF BESTSELLING BOOK WHAT GREAT BRANDS DO: THE
SEVEN BRAND-BUILDING PRINCIPLES THAT SEPARATE THE BEST FROM
THE REST, DENISE LEE YOHN, SHARES HER PASSION AND EXPERTISE
FOR BUILDING GREAT BRANDS WITH LIFE LOUNGERS THIS MONTH. “I
WANT TO SHOW A DIFFERENT WAY, A MORE EFFECTIVE, SUSTAINABLE
WAY, TO BUILD A BRAND – THE WAY THAT GREAT BRANDS DO IT.”
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