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www . atriumrtw . com / 2040 West Gray
Photography by Chris Brown
www . shopwhimhouston . com / 3637 W . Alabama
Instagram @ in2shophouston
www . richlyclad . com / 2705 Bammel Lane
www . shopsaintcloud . com / 5217 Kelvin Drive
ATRIUM is for the woman looking to find something chic and timeless without being stuffy , says owner Luvi Wheelock . “ When I buy for Atrium , I buy thinking of pieces that I could build up in my closet for years . Of course , I have some trendy things , but they are in a silk blouse or Pima cotton shirts – so it gives it an elegant feel as well . I want people to feel like they can go from day to night in anything from the store .” THREE ITEMS YOU CAN ’ T LIVE WITHOUT ? Silk shirt – any color , jeans and a great scarf . TREND YOU COULD LIVE WITHOUT ? Embroidered bomber jackets . YOU WANT YOUR CLIENTS TO FEEL : Beautiful and effortless . WHEN YOU AREN ’ T SHOPPING AT ATRIUM , WHERE ARE YOU ? Neiman ’ s for when I want something cocktail . Brooke Feather for a casual vibe .
WHIM Owned by Cindy Reich ( formerly of Wink Boutique ), Whim focuses on showcasing emerging brands and designers for women with a unique fashion sense , at an approachable price . THREE ITEMS YOU CAN ’ T LIVE WITHOUT ? Sidney Garber snake bracelet , new Mary Jane pumps and anything from Katherine Kid . TREND YOU COULD LIVE WITHOUT ? Skintight skinny jeans . “ I can do leg lunges till the cows come in and I ’ ll never look good in them . But who am I to say ? Fashion is a form of self-expression . What works for one person might not work for the next .” YOU WANT YOUR CLIENTELE TO FEEL : Excited , comfortable , engaged . WHEN YOU AREN ’ T SHOPPING AT WHIM , WHERE ARE YOU ? At The Row in NYC , for the clean aesthetic .
IN2SHOP This pop-up boutique shop is the brainchild of friends Alexandra Bruskoff and Natasha Parvizian . Hosting home events , with more on the horizon , these stylish besties have a great sense of fashion and humor that resonates with the brands they feature . THREE ITEMS YOU CAN ’ T LIVE WITHOUT ? The perfect white tee , jeans and a pair of heels . TREND YOU COULD LIVE WITHOUT ? Panty lines . ( Neon was a close second !) YOU WANT YOUR CLIENTELE TO FEEL : Confident ( girl power ), fun , proud . WHEN YOU AREN ’ T SHOPPING AT IN2SHOP , WHERE ARE YOU ? Any place vintage .
RICHLY CLAD Wanting the feel of a small house , sort of like their home away from home , owners Kahia Perry and Cara Carbajal have created an intimate space where you can relax , enjoy a cocktail or a glass of wine and shop away . THREE ITEMS THEY CAN ’ T LIVE WITHOUT ? A statement jacket , a tee with a twist ( they favor a good graphic tee or distressed tee from LNA ) and a great-fitting pair of jeans . TREND YOU COULD LIVE WITHOUT ? Shoulder pads . YOU WANT YOUR CLIENTELE TO FEEL : Unique , cool , fabulous . WHEN YOU AREN ’ T SHOPPING AT RICHLY CLAD , WHERE ARE YOU ? “ We love supporting local boutiques here in Houston and during our travels .”
ST . CLOUD Artistic Director Cecilia Marquez strives to provide new and different items in the Houston market . She makes it a point to search for designers / makers that you can ’ t find elsewhere , to give the store a sense of discovery . THREE ITEMS YOU CAN ’ T LIVE WITHOUT ? Jerome Dreyfuss bags , dresses from their new line 7115 by Szeki and comfortable Italian-made boots from LD Tuttle . TREND YOU COULD LIVE WITHOUT ? Bandage dresses . Just say no . YOU WANT YOUR CLIENTELE TO FEEL : Comfortable , individual , excited . WHEN YOU AREN ’ T SHOPPING AT ST . CLOUD , WHERE ARE YOU ? Myth & Symbol , Tomo Mags and Brazos Bookstore .
68 LOCAL | november 16