Free Zone
DAFZA LAUNCHES
SMART MIR’AH
PLATFORM ON
SMARTPHONES
AND TABLETS
Dubai Airport Freezone Authority (DAFZA) has launched
a new mobile platform called
‘SMART Mir’ah (‘Mirror’)’ to enable its leadership to access
the Freezone’s Key Performance Indicator Results, Strategic Initiatives, Operational Performance, Processes, Policies,
Survey and Benchmarking Reports on the go via their mobile
devices. The platform will also
significantly enhance DAFZA’s
strategy execution and performance management capabilities,
ushering in a new era of greater transparency and continuous feedback for the Freezone
SMART Mir’ah is of great significance as it further enhances
the competitiveness of DAFZA
as one of the most advanced
free zones in the world. It offers advanced and interactive
features to monitor and evaluate organizational performance
and take proactive actions en-
suring continuous business
iimprovement. The new userfriendly platform uses technology to monitor DAFZA’s operational processes and link
them with performance indicators. It offers an integrated
method for assisting in the
execution of strategic plans in
accordance with the DAFZA’s
Balanced Scorecard. Furthermore, SMART Mir’ah complements the Organizational Excellence Model by having all
approaches clearly defined in
Policies and Initiatives that are
then deployed through Processes and effectively assessedand reviewed through an
effective Performance Management System (RADAR Model).
The launch of SMART Mir’ah
is part of DAFZA’s efforts to ac
celerate Dubai’s smart transformation in full support of
the directives of H.H. Sheikh
Mohammed bin Rashid Al
Maktoum, UAE Vice President and Prime Minister and
Ruler of Dubai. Smart applications have become highly
important with the prevalence
News
of social media alongside the growing focus on Big Data and Analytics. DAFZA is keen to launch the
new platform after applying a series of technical enhancements
to ensure that it meets the unique
requirements of DAFZA’s business
environment. This step will support DAFZA’s vision of strengthening its position as a main contributor to economic development and
a gateway for leading companies
seeking business opportunities in
the promising regional markets.
The Freezone focuses on investing in the development of advanced
smart solutions and modern infrastructure powered by the latest
IT innovations in order to boost its
reputation as an ideal partner for
business. It is also committed to establishing strong partnerships with
top IT service providers to ensure
the adaption of the best smart applications for optimizing op \