Welcome 2 the age of mobile
In 2016, Ad Age reports that both usage and ad spend on mobile will eclipse desktop. By 2019 they project that nearly 70% of digital ad spend and chose to 29% of ALL ad spend will be directed to mobile devices. It is not going away and nor is it something advertisers can ignore. Advertisers need to embrace mobile as the most significant marketing influencer of their business.
google is still dominant
Micro Moments
CheckBox recommends that all businesses familiarize themselves with the work Google is doing on what they consider Micro-Moments. Traditionally, it was referred to the purchase funnel. However, consumer behavior has changed so radically that Google has invested heavily to understand it. Their outcome is that all purchases are based on micro moments. Here's the link: Google Micro Moments
5