Learning Lab eBooks | Page 4

What is OKR? Invented by Intel, popularised by venture capitalist John Doerr, and now adopted by companies including Google, LinkedIn, Zynga, View, etc. It is a management technique for recurring planning and progress reporting. It’s main goal is to connect company, team and personal objectives to measurable results, making people move together in right direction. OKR = Objective + Key results Objective …is Qualitative ambitious, somewhat uncomfortable Example: Make appear.in a success Key results …is Quantitative S.M.A.R.T = Specific, Measurable, Actionable, Realistic, Time-bound Example: Launch by September 10 000 users by November