order to create an innovative collection with lots of
Nordhavn, Denmark. Both the Headquarters and
new twists - but without compromising on quality.
warehouse are there.
We design our collection based on how kids are
developing throughout the years in what they find
W ILL YOU TELL US ABO U T H O W
interesting and fun. Also we’ve learned that it’s all
MOLO BEGAN? The idea for Molo came from
about innovation. The world is full of clothes, so
a desire to be ‘the naughty boy in the class’ and to
in order to survive there should be a reason-to-be
spice up kids fashion, which at that time was very
for your brand and that you can obtain through
light blue and baby pink, to put it crudely. It was
innovation.
W W W. M O L O . C O M
W H E R E IS MOLO BASE D ? Molo is based in
time for a change. We wanted to create a kidswear
brand with edge and an urban and playful look/
W H AT S EAS O N AL ELEMEN T S
expression. We started from complete scratch in
IN SPIRED T H E P R I N T S AN D C O L O R
an apartment in Copenhagen with only two sets of
PA L ATE? For what inspired us, please see the
hands to do everything from designing, purchasing,
answer just above. In terms of the color palette
sales, marketing, administration to logistics.
we have worked around a lot of pastels, different
denim washes and deep blue, green and burnt
W H E R E DOES THE NA M E C O M E
tobacco colors.
FR O M ? The brand name was actually
D O YO U H AVE A FAVO R I T E P I EC E? It’s
established more than 10 years ago by the CEO
always difficult to pick out a favorite piece when
Mogens Jepsen and his former colleague, a
you absolutely love the entire collection. But with
designer called Louise Frederiksen. Molo is a
that said, we have a few must haves from this
composition of the two first letters in each
season, including the yellow “one day we will take
of their names.
over the world” sweat, the sherpa jacket in denim
or the butter soft buffalo brown leather jacket for
W H E R E DID YOU FIND TH E
the boys and a pair of soft corduroy dungarees,
IN SP I RATION FOR YOU R AW 16
flared vintage denim jeans or a nice, soft botanical
C O LLECTION? In our AW16 collection we
print.
are working with three different design stories for
each the boys and girls. The boys’ collection is
W H AT M ES S AG E D O Y O U H O P E T O
inspired by the wild west, comics, and cabinet of
C O M M UN I C AT E T H R O U G H T H I S
wonders, where the girls’ collection is inspired by
C O L L E C T I O N ? We hope to communicate
the gemstones, modern romance, and cutesters.
that this is so far our strongest collection showing
Our designers find their inspiration from all over the
casing that it’s possible to make comfortable,
world in everything from music, books, postcards,
practical and yet still interesting and modern
travels and museums to people on the street,
kidswear without compromising on quality and fit.
buildings and flea markets. After that they will
look into shapes, materials, trends, colors etc in
W H AT IS Y O U R I D EAL, C R EAT I VE
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