CAN YOU TE L L U S
WH AT WAS THE
ABOUT YOUR N E W
I N S P I R AT I ON
COLLABORATIO N ?
B EH I N D T H IS
KRISTIN: It is a gender
C O L L AB O R ATION?
fluid line with a message
JAIME: For me, working
of hope and a no
with Kristin was a
judgement society.
necessity because I
immediately knew that
WHAT ATTRA C TE D
she was going to get
YOU TO GARD N E R
what I was looking to
AND THE GA N G
do. She was already
AND DOING A
inherently making these
COLLABORATIO N
incredible clothings with
WITH THEM? JAIME:
sayings and drawings
Kristin is electric to me.
that I had never seen
Everything she does is
before. And, to me that
electric. My mom was
was really radical and
a seamstress growing
really cool and I just
up and so I have a huge
wanted to be a part of
attraction to supporting
that in whatever way
businesses that other
I could. For me, the
moms have built from
inspiration behind the
the ground up. If my
collection was that I
mom had an opportunity
started realizing through
like that it would have
many of my friends and
been so amazing for
societal norms that when
her. The majority of
I was looking at clothing
what my kids wear all come from moms and small businesses. I
(and not knowing if my friends were going to have a boy or a girl)
believe in supporting small business. Kristin’s business has grown
society tells you that you can only choose between certain colors.
tremendously and is successful but she started that on her own.
There were no gender neutral colors. I remember giving a gift to
It’s amazing to me what people can do. There’s something about
someone and they commented that it was “pink”. Is pink not a
her way of thinking; her designs and the colors that she uses are
gender neutral color? It was a really cool outfit and I realized that
really fun and electric.
this idea of gender assigned colors has been embedded in our
society. It’s as if our children are not allowed to wear what they
WHAT INSPI RE D YO U R C O L L A BO RATIO N
might be attracted to because adults think that there are color
WITH JAIME ? KRISTIN: After speaking with Jaime the first
assignments to a specific gender. There wasn’t really anything in
time, I knew that we were on the same page in terms of views
the market that had colors and had messaging that said, “Hey,
on these topics. It was like talking to myself. We share a passion
your children can wear and be whatever they want to be and
and wish to make some sort of difference. So in our minds, this is
express themselves however they want to express themselves.”
not "just" a clothing line. It is a visual message to all children and
On top of that, I had friends whose kids were fluid in their
parents that it is OK to be yourself. The message of LOVE is very
expression. One minute they wanted to wear a striped shirt with
present in the campaign images.
jeans and the next minute they wanted to wear princess dresses.
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