kiosk survey
Why Your Retail Business Needs A Kiosk Survey
In the world of retail , a new type of customer feedback survey is rapidly taking over : Introducing the kiosk survey .
By Shereen Dindar , Content Manager , QuickTapSurvey
The app you choose should let you brand the survey screen with a company logo for a more cohesive customer experience . But most importantly , you should be able to put the survey into ‘ kiosk mode ’ so that you won ’ t need an employee nearby to manage it . The survey will be locked down , meaning the customer won ’ t be able to leave the screen to play Candy Crush or check Facebook .
Why Kiosk Surveys Are Growing in Popularity There are several advantages to using kiosk surveys instead of web-based surveys . Firstly , you won ’ t need an internet connection because the survey runs on an app , which means responses are stored on the device until you ’ d like to download the data to a web application for analysis . Sure , most retail businesses have reliable Wi-Fi , but for those times that you ’ d like to transport your survey to locations with a spotty Internet connection — such as exhibitions , outdoor events or conferences — you ’ ll be happy you have that option .
Secondly , if you are a retail business that has several locations , understanding customer satisfaction as it pertains to each location is of utmost importance . Kiosk surveys allow you to analyse customer responses according to each store , while comparing the performance of each store ’ s employees and managers . When an issue is identified because of customer feedback , you know exactly where the issue occurred . Web-based surveys can ’ t distinguish responses according to location .
Thirdly , capturing feedback in real-time means angry customers are able to vent at the store and are less likely to head home to blast your business on Yelp or Trip Advisor . It also means you eliminate bias in survey responses . With a receipt or email survey , a customer may be hanging out with their cute dog for several hours before completing your survey , adding a tinge of positivity to their responses . Getting a sense for in-themoment customer feelings is also useful because they are highly correlated to impulse purchases .
Conclusion Overall , the reasons to ditch receipt and email surveys and adopt kiosk surveys are plentiful . Kiosk surveys offer a more visually pleasing experience for the customer , and survey incentives like coupons or free gifts can be prominently promoted on the main screen . It ’ s time to say goodbye to ugly web survey forms , and say hello to beautiful iPad surveys . Your customers will thank you for it .
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