receipting including the time taken to
record email addresses and ensuring
the address has been input correctly.
The immediate advantage perceived
by the customer is the choice to
remain anonymous and yet still
receive a digital image of the receipt
and coupon when offered.
Print Solutions
Beyond the functionality of kiosks,
manufacturers have stretched the
boundaries to create designs that
are more compact and aesthetically
pleasing. Star has used its expertise in
kiosk printin g to design its all-in-one
kiosk solution AsuraCPRNT. Maximising
valuable store space as a compact
desktop replacement for traditional
POS terminals as well as larger
interactive kiosks and information
points, the AsuraCPRNT interactive
communication platform can integrate
into any environment as a stand-alone
terminal, server or thin client solution
whether at store entry, point of sale or
shelf edge. This compact solution offers
a wealth of applications from queue
management solutions to in-store
browsing and endless aisle reservation
systems, catalogue couponing and
promotion. Its versatility is further
highlighted by the fact it can run
different functions at the same time,
for example providing a customer
interactive terminal while running a
series of Ethernet enabled plasmas.
With expertise within the kiosk
industry and an extensive range
of products, Star has integrated its
printers into a wide range of kiosks
including those designed by Evoke for
McDonalds, Travelodge and Google.
As Dean Ward, Technical Director,
Evoke states: “We will always integrate
Star printers into our products
where possible. We select the very
best components for our designs as
reliability and performance is critical
when implementing and supporting
kiosks, especially so when these
locations can be anywhere in the
world. We used Star printers in the
Google visitor management kiosk
which has now been installed in over
50 countries and has processed over 5
million visitors across the global Google
office estate. They are bombproof.” He
adds: “Star printers are easy for staff to
reload and use themselves, reducing
service call outs and abandoned
transactions.”
Conclusion
The established and successful
partnership between Star Micronics
and Evoke provides a level of service
and experience that is unrivalled within
the kiosk industry. Working with
major operators across a number of
industries, we offer kiosk solutions that
provide the technical expertise and
creative design to ensure kiosks can
become an integral part of an overall
omni-channel customer engagement
strategy.
www.starmicronics.com
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