omni-channel retail
Enhancing
Customer Service
Given their inherent versatility, kiosks can become part of a retailer’s
omni-channel customer engagement strategy.
By Star Micronics
Introduction
Kiosks have been present for years, but
their role and functionality is evolving.
Challenged by advances in mobile
technology and a demand for more
compact and sophisticated designs, the
kiosk has had to carve a new niche for
itself. Given their inherent versatility,
kiosks can become part of a retailer’s
overall omni-channel customer
engagement strategy offering users a
convenient endless aisle experience
across various categories, as well as
providing a means of reducing waiting
times and creating a more personalised
customer service.
International POS printer
manufacturer Star Micronics and
leading kiosk manufacturer Evoke
Creative have worked with major
retailers and some of the world’s
biggest brands. Focusing on
enhanced customer service, Evoke
designed both the kiosk and product
management software for a kiosk
that allows customers to create their
own bakery product. With the market
for both personalisation and baking
ever increasing, customer demand
now exists for a convenient way to
incorporate a one-off cake order within
their regular supermarket trip. The
customer can view, choose, customise,
purchase and arrange collection
of their cake while the kiosk sends
the order directly to the bakery and
generates real-time information on
performance and trends.
Famous for cakes, pastries and
artisan bread in their native Islington,
Euphorium Bakery jump started
their expansion with a partnership
with global grocery giant Tesco. A
key feature of their concessions in
Tesco stores is a self-order kiosk for
customers to create, order and pay
for personalised celebration cakes.
Operating at multiple locations within
range of the M25, the Euphorium
kiosks have reduced waiting time in
store, allowed staff to focus on serving
KIOSK solutions 13