got great taste too obviously!
At the current moment, Yeroglyph profiles as a
menswear brand. Do you plan to include models for
women as well?
The DNA and Platonic Solids models are already quite
popular with women. I'd love to make womenswear and
children clothes but like I said earlier it's important to
control our growth.
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I'm working towards Yeroglyph becoming an established,
recognized and respected brand. The plan is to expand
the range of products: more clothes and accessories... I'm
also very interested in sustainable materials whether
they are natural or man made. There's so much progress
being made at the moment. It's a great time to design
clothes!
All Yeroglyph's products are made with Italian merino
wool. What affected the decision to use this particular
wool?
It fit the brand's ethos as far as quality is concerned. It is
some of the best grade wool available in terms of
softness, durability and performance. It's warmer and
lighter than synthetic fibres for example. The carbon
footprint of Merino wool is much smaller too so it made
perfect sense to use it.
How would you describe the typical Yeroglyph customer?
Urban dweller, active, aware of sustainability issues, not
opposed to new-age concepts. He's sensitive to style,
body conscious. He knows which fit and cut suits him. He's