Kashin noted the industry is changing its view of
online sales because it's something that the eyecare
buying public has shown it wants. He said with
technology evolving at such a fast pace, there are many
new tools for ECPs to incorporate the Internet into
their practices.
According to Statistics Canada, in 2010, Canadians
purchased $15.3 billion in goods and services using
the internet, up from $12.8 billion in 2007, and
nearly double 2005 levels (7.9 billion).
Between 2007 and 2010, the number of orders
placed online increased from 70 million to 113.1
million per year, with the “average value of internet
orders per person” totaling $1,362 in 2010.
“This doesn’t necessarily mean that an ECP needs
to actually sell glasses online but could utilize the
Internet to showcase the fram W2