At Clearly, we recommend consistent
comprehensive eye exams and believe
a proper Rx starts with an exam by an
ECP. As leaders in vision correction,
we share a common goal with eyecare
professionals to ensure access to better eye health education. The need is
great and there is a role for each of us
to play.
OP/ How do you address concerns
that this may negatively affect the
industry?
RH/ As leaders in vision correction,
we share a common goal with eyecare
professionals to ensure access to better
vision health. The need is great and
there is a role for each of us to play.
We have stepped up and shifted the
purpose of our company from selling
product at a discount to championing
for proper eye health. This only begins
with a comprehensive eye exam
through eyecare professionals. We have
opticians and optometrists in house
who will educate consumers on new
lenses and proper care for contact
lenses.
OP/ How will this improve business
for ECPs?
RH/ The need for better access to eye
health and eye health education in
Canada and around the world is significant. By working together to address
unmet needs, we can affect positive
change while growing the market for
the benefit of everyone. At Clearly, we
have stepped up and shifted the purpose of our company from selling
product at a discount to championing
proper eye health. This begins with
a comprehensive eye exam through
eyecare professionals and it extends
beyond that to include better eye
health education. We look forward to
further engaging and interacting with
Clearly CEO, Roy Hessel
eye care professionals to better serve
our customers.
OP/ When can eyewear patients
expect full implementation?
RH/ Most of the changes we have announced are already visible when you
visit our website, www.clearlycontacts.
ca with some enhancements that will
roll out before the end of the year.
The biggest difference ECPs and consumers will see from Clearly is our
focus on good eye health and access to
better eyecare products. As the online
eyewear market leader, innovation is
the how in what we do. Whether that’s
innovation on our platform, our products, our labs or our technology, it’s in
our DNA and keeps us at the forefront
in vision correction. We will continue
to evaluate and make enhancements
to the consumer experience as we go
along – keeping in mind that working
with the eyecare industry to educate
and promote good eye health is
important to our business and our
customers as we move forward.
OP/ How will Clearly be different
from other online eyewear
companies?
RH/ Some online companies offer
high-end fashion brands while others
focus on value. As the online eyewear
market leader, no other e-commerce
company has the capacity or the conviction to address eye health like
Clearly. We know today’s consumers
are more empowered than ever and
we want to be their go-to destination
online for their vision product needs.
That’s why we are expanding our commitment to our customers through
greater awareness of eye health, an
increased offering of quality and
innovative products and the ability to
purchase where and when they want.
Optical Prism | July-August 2015 27