Optical Prism June 2015 | Page 26

Q&A Why should you choose HOYA for your young patients? Maria Petruccelli, Professional Business Director at HOYA shares some of the benefits of choosing the Eye-M-Growing Program. 1. Why is it important for children to have their eyes checked regularly? We know that basic visual skills are required for learning. Taking your child for a regular eye exam can diagnose potential problems that may affect their development and future academic success. In order for children to do well in school, they need to have proper vision, and in order for that to happen, regular eye exams are required. 2. Why does HOYA believe it is important for companies to take this step to ensure children get the care they need? At HOYA, we believe it is important for companies to take this step to ensure children get the care they need because children are our future. By ensuring that their visual health is taken care of today, we can ensure that they become healthy and prosperous adults tomorrow. 3. What makes Phoenix Lenses the right choice to prescribe to children? Phoenix lenses are the right choice to prescribe to children because they are tough, light and clear and provide 100% UV protection. It is important to put your children in lenses that will protect their eyes and provide the correction and comfort they need to be effective. HOYA’s durable Phoenix lenses do just that. 4. What should parents be doing to ensure their children enjoy good eyecare? In order to ensure their children enjoy optimal eyecare, parents should ensure that they continue regular eye exams throughout adolescence into adulthood. Always consult an eyecare professional because they are trained to detect and diagnose issues even if a child is unable to articulate the need. A professional will be able to identify problems and provide solutions. 5. How does HOYA work with ECPs to get them on board with Eye-M-Growing Kids Program? HOYA works with ECPs to get them on board with the Eye-M-Growing Kids Program by providing them with solutions that are ideal for children and their parents. The Eye-M-Growing Kids Program supports a child through the development of their visual needs. In recognizing how often a child’s vision changes as they develop, the Eye-M-Growing Kids Program offers a substitute pair of lenses within 15 months of the original order for any reason. This provides parents with the ultimate customer experience with added value while accommodating the child’s changing visual demands when they occur. Optical Prism | July-August 2015 24