Optical Prism June 2015 | Page 20

Continued from page 17 and amazing colour choices. And nothing spells durability like Flexon – America’s number one titanium memory metal. Great for kids as these frames return to their original shape even after bending,” he said. Allison Perry of Ogi Eyewear said the best kids' frame bridge the gap between playful and practical. Ogi Kids has more than six dozen fun and fashionable frames for children to choose from. Many of the frames are in vibrant colours that kids like, including bright pinks, cool blues, eye-catching greens and striking purples. “Glasses are becoming more and more of a fashion statement. Kids need to be encouraged to treat them as another way they can express themselves,” she said. Ogi Kids also has a “Mommy & Me, Daddy & I” collection, which co-ordinates adults and child-sized frames. “The collection reflects the growing demand for kids eyewear that is refined and sophisticated. Each style is available in a variety of bright colours carefully picked to exemplify the playful nature of the collection,” the company says. Perry said kids' frames should be built tough enough to endure the active, unpredictable lives of children. “Solid construction is an important thing to look for. Kids can be somewhat destructive so finding a frame made with high-quality materials is a must,” she said. Safilo, which has introduced a new Kids by Safilo for children eight years of age and under, says it has also developed a collection that helps young kids adjust to and love wearing glasses. The eyewear is inspired by kids and designed to meet their needs. The frames are light, durable and comfortable and come in colours and with decorations – like a cat, car or bear – that appeal to children. The front pieces are always translucent and become almost invisible in styles for very young children so that the glasses have a discreet presence on their face. The collection includes six styles of frames, with four colours – reds, blues, pinks and purples – in each style. As the ideal blend of innovation and comfort, the new eyewear collection perfectly matches children’s requirements and, at the same time, their parents’ expectations.