FLEXON
OGI
SAFILO
NIKE
LACOSTE
Eyewear companies have responded by designing cool
frames in styles and colours that appeal to both parents
and children alike.
The number one tip for helping kids adjust to wearing
glasses, according to eyewear companies, is to ensure they
are a key part of the selection process.
“Remind them that glasses are cool and just another fashion accessory to better reflect the personality behind the
frames,” said Mark Ginsberg, senior vice-president, global
marketing for Marchon Eyewear.
Children, like adults, want stylish frames, he said, and
they are well aware of trends in the market. Once frames
are chosen, it's important to make sure they fit properly,
he said.
Marchon has several children's eyewear collections,
including Nike, Lacoste and Flexon. All of the styles in
the collections are “kid-friendly without looking childish,”
Ginsberg said.
“Nike provides the best in class for performance and
sport. Lacoste offers that 'cool' factor with the croc logos
Optical Prism | July-August 2015 17