ALTERNATIVE EYEWEAR
Setting The Industry Pace
ALTERNATIVE EYEWEAR IS KNOWN FOR THE INNOVATIVE DESIGNS AND STYLE. PRESIDENT PAUL
STORACE SPENDS COUNTLESS HOURS REVIEWING FRAME MODELS AND COMING UP WITH THE
BEST LOOKS FOR ECPS TO OFFER THEIR PATIENTS. IN OUR INTERVIEW WITH STORACE WE LOOK
AT WHAT DRIVES HIS LIFELONG OBSESSION WITH EYEWEAR AND HOW THIS IS DEMONSTRATED
IN EACH PIECE THE COMPANY OFFERS.
How is Alternative
different from other eyewear
designers/distributors?
We are Canadian designers of the
original product. We are one of
only a few Canadian companies,
with a significant US footprint. We
have 10 problem-solving distinctive
collections. We have built this
business from the ground up, and
see ourselves as a hands on grassroots company. We pride ourselves
on customer service, I am told
often that we are the best. I tell the
people on the phone that we are
second best - keeps us sharp.
We have a real-time philosophy
of order fulfilment and credit
processing.
What are some of the style
features people can expect
from Alternative?
We pride ourselves on being at the
sellable side of edgy. Our products
push color and design limits yet
stay attainable. We are optical people, not licensors putting so-called
bad brand names on bad products.
For us, it is all about the style.
What is it about the industry
that you enjoy?
The proud entrepreneurial spirit.
I love when [