What can the industry expect
from Centennial in the next year
(Design, technology, branding)?
We have been building our sun portfolio and currently offer Serengeti,
Bollé and REVO sunglasses. We
will be adding a fourth line to
provide a complete sun strategy
to our accounts.
SPINE technology was launched
this year with tremendous success.
We are constantly trying to keep up
to the demand for this collection.
In 2016, the SPINE hinge will be
available in a new smaller size and
we will expand the category beyond
men. Watch for Zac Posen, Beaver
Canoe, Aspire and more to come
in 2015 and 2016.
There are also exciting new lens
products to be introduced this year
that represent the latest technology
in lens customization and in UV
and blue light protection.
How have you seen the Canadian
industry change over the past
5 years and what has been the
driver of this change?
There is no question that the story
has been about consolidation at both
the independent and chain levels.
We’ve seen the middle of the market
squeezed, and that means the disappearance of mid-tier brands as well.
In the lens side of the business, we