Optical Prism June 2015 | Page 12

BUSHNELL Serengeti is a brand of Vista Outdoor Inc. A leading global designer, Manufacturer and marketer of consumer outdoor products. OCUCO Ocuco is a software company supplying off the shelf software to the optical industry. "Ocuco is really putting down roots now in Canada with over 100 customers and 35 people employed across offices in Toronto and Vancouver. We recognise that the needs of Canadian Eye Care Practitioners are quite different to those in the US and internationally, and over the last five years have invested substantially in what we think is now a great Canadian product. Indeed some of what we have learned in Canada we have now re-exported to our international customers around the world". " We recognize that consumers want performance-driven, high-quality and innovative products and as such endeavor to deliver on these expectations. A timeless style that continues to resurface each year. Serengeti gives a new twist to this classic look with pieces like the new 555nm Blue mirror lens for additional protection against glare. Now more lightweight than ever before, Serengeti ultra-light glass lenses are a full 20 percent thinner and lighter, and is the most optically superior lens on the market. Couple this with comfort and style and you have reason enough to try a pair of Serengeti sunglasses this summer.” Rene Gerber, Marketing Manager at Bushnell Outdoor Products OPHalfpage_adGreen.pdf 1 5/12/2015 4:45:02 PM Leo McCanna, President of Ocuco goes green C M Y CM MY CY CMY K Beginning in April 2015, Centennial Optical started making the world a little greener by launching its new eco-friendly initative called Go Green. The purpose of Go Green is to reduce waste, in particular the paper we use to print our statements and credit memos, as well as the carbon generated by physically delivering them. Centennial Optical now gives its accounts the choice to opt out of receiving paper credit memos and statements by mail, and instead, they can receive and save the se documents electronically via the company’s secure website: www.centennialoptical.com. For every account that chooses to Go Green with Centennial Optical, Tree Canada (one of Canada’s leading environmental non-profit organizations) will plant a tree in their region. 125 T rees planted so far! For more information on how to become a Green customer with Centennial Optical, send an email to [email protected]. Information about Tree Canada can be found at www.treecanada.ca . How can Go Green help your business? Safer Than Paper Stay Safe; Online statements and credit memos provide restricted access and can’t be stolen from your mailbox, delivered to the wrong address, or taken from your trash. Lower Operating Costs Going Green can lower costs in areas such as energy consumption, administrative overhead, disposal and recycling, equipment depreciations, and maintenance. Business Growth Going Green can be a powerful marketing tool that drives revenue growth through customer loyalty. Helping the environment differentiates businesses from their competitors and creates stronger brand awareness that can build your business.