Julien's Journal January 2017 (Volume 42, Number 1) | Page 19
JANUARY 2017
JANUARY 2017
ALL IN TO WIN
Hirschbach Motor Line by Connie Cherba
Brad and Jillayne Pinchuk are proud of Hirschbach Motor Lines and they have good reason to be so . The company they purchased some four years ago , along with Tom Grojean Jr ., has become a best-business-practices trendsetter in the refrigerated trucking industry . Hirschbach has a long history of delivering fresh and frozen goods as well as dry goods across the U . S . Back in the mid-1930s , founder Ray Hirschbach started the company with just one truck . He won the admiration of his customers when he began successfully transporting bananas from Gulf ports to the upper Midwest . Today , Hirschbach Motor Lines employs more than 1300 , boasts a fleet of some 1000 tractors and 1800 refrigerated trailers , and has facilities in eight locations east of the Rockies . “ Over the last three-and-a-half years , we have doubled the size of the company through organic growth – meaning we didn ’ t buy anyone , we expanded our existing customer base and brought new customers on ,” said company president and CEO Brad . The numbers are impressive , but they reflect only part of the story . While customer satisfaction has been a key to Hirschbach ’ s success , keeping their employees happy with best busi-