Optical Prism January 2015 | Page 32

A Look Ahead To Vision Expo East 2015 Registration is now open for the International Vision Expo and Conference in New York City. The annual event draws eye care providers and supplier from around the world. This year will see several new and redesigned features as well as expanded education programs. International Vision Expo is a complete optical event that is essential for your business. The energetic show floor is a comprehensive showcase presenting the latest trends from the finest brands in high-fashion eyewear and accessories. You’ll discover the most eye care products in one place: an unprecedented scope of leading edge diagnostic and medical equipment, and innovative lens and processing technology. The education covers the full scope of disease awareness, diagnosis and management, as well as clinical applications of lenses, frames and other products. Informative classroom instruction connects to hands-on learning among the expansive exhibits. International Vision Expo offers exclusive business solutions to increase efficiency improve practice management and provide comprehensive patient care. VISION SOURCE: OPTICAL DREAM PROGRAM The Vision Source Optical Dream program teaches doctors and staff how to increase capture rate, increase multiple pair sales, and increase revenue per patient. The Vision Source Optical Dream 28 www.spineoptics.com Program is a strategically coordinated approach to increase optical profitability through the use of best practice strategies and tactics available only to Vision Source members and their staff. Eye2 Zone returns this year to demonstrate the visionary ways technology is being used to enhance and advance eyewear for the consumer. Inventive and unconventional nextgeneration products that enhance vision or athletic performance, communicate or view media, measure and monitor biometric data, or promote wellness will provide a truly unique interactive experience. Stop by the Galleria and Underground to see the latest independent designs and styles from across the globe. Level one will host unique educational courses such as wearables, and the retail track. The Global Contact Lens Forum has been expanded to include courses on vision and ocular wellness. Bad Habits “Eye Docs of Rock” & Vision Expo Opening Night Party Mingle with your peers and industry professionals as you rock out to the Bad Habits “Eye Docs of Rock” from 9:00pm –12:00am. You must get a wristband from a sponsors’ booth (by 6pm Friday) to attend. EyeRock: Rockin’ for New Eyes Rockin' for New Eyes is a benefit concert comprised of musicians who work in the optical industry. They are donating their talent to help New Eyes raise money to provide new prescription eyeglasses to children and adults in