1
START WITH
FACEBOOK
If you’re unsure how much time
you can commit to social media,
Goodhew says Facebook is a good
place to start. He says Facebook is
the “largest and most robust” of
the social networks and that
Abbey Eye Care sees more
engagement on Facebook than
its posts on other platforms.
For optometrists dipping their
feet in the social waters, Goodhew
recommends starting a Facebook
page, then applying what they’ve
learned to other social networks
once they’re comfortable on
Facebook and are seeing results.
As an advertising platform,
Goodhew says Facebook is also a
relatively cheap and easy way to
reach potential customers – the
site lets you geo-target advertisements to just the area your
practices services.
2
GOOGLE+ WILL HELP
YOUR SEARCH ENGINE
OPTIMIZATION
When potential clients Google
“Abbey Eye Care,” one of the first
things they see are Goodhew’s
posts on Google’s social network,
Google+. While Canadians aren’t
as active on Google+ as they are on
sites like Facebook and Twitter,
Goodhew says he sees great value
in practices maintaining a Google+
profile because it helps with
search engine optimization.
Given the importance of getting
in front of customers searching
for an optometrist, Goodhew says
he sees the prominence of his
Google+ posts in search results
almost as free advertisements.
3
UTILIZE
THE MILLENNIALS
ON YOUR STAFF
HERE
ARE
5
“Every office has millenials
on the team,” Goodhew says,
explaining practices should
take advantage of young staff
members who are well-versed
in social media. While he
recommends optometrists sign
off on posts before they go live,
Goodhew says the “digital
natives” in an office can be
a great asset when deciding
what to post and creating
that content.
OF HIS
TIPS
4
SOCIAL IS VISUAL
Good news for optometrists:
social media is a visual medium,
and what business is more
visual than eye care? Goodhew
says that posts ݥѠ