Vision & Voice
We are very excited that, after three years in development, we will be launching SPINE Optics in 2015.
SPINE is a new hinge-flex technology, whereby the flex
resistance on the hinge begins at the immediate opening of the temples. The grip ensures the frames don’t
slip down your face, a great feature for active lifestyles.
The flex provides comfort as SPINE flexes in tune with
your movements. SPINE technology will create a new
category in men’s eyewear that will provide the dispenser
something lost over the years... a technology that
consumers will recognize for its functionality and quality.
Allen Nightingale, Vice-President
Centennial Optical Limited
Alternative & Plan “B” Eyewear plan
to continue to focus on bold colour and
advanced technologies for our frame
lines in 2015. We have introduced
several new treatments for our frames
that are unique to the industry, creating
depth, colour and style unseen
anywhere else. We will continue to focus
on our customers needs, primarily
through offering them full customer
support and customized POP for their
stores, built to target their customers
directly and accurately.
Paul Storace, CEO
Alternative & Plan “B” Eyewear
WHAT CAN WE EXPECT
FROM BRANDS FOR 2015?
We can expect greater visibility of the Modern
Optical Canada name in 2015. We are working
hard to spread the word about our quality,
value-priced eyewear and have started seeing
real progress thanks to generous media coverage
and our new affiliations with Eye Recommend
and The Optical Group. In addition, we now
have sales coverage in all provinces, so you'll
find us at more trade shows in 2015 creating personal connections with ECPs not yet familiar
with our product offerings. We hope that with
greater brand awareness, Modern Optical's vast
selection of on-trend, affordable eyewear will
fill an important niche in the Canadian market.
Don Coulson, Vice-President
of Sales and Operations
Modern Optical Canada
8 www.spineoptics.com
This will be an exciting year for Calvin Klein eyewear as
we further establish the luxury positioning of the brand by
expanding the use of