TRANSITIONS
Transitions is focusing in 2017 on its continuing efforts of educating consumers about the importance of protecting the eyes against harmful blue light , both indoors and outdoors .
" What most people don ’ t know is that the sun is the largest singular source ," says Michael Battisti , representing Transitions lenses . " Long-term exposure to harmful blue light has also been linked to increased risk of developing age-related macular degeneration . The conversation around harmful blue light has increased recently , but Transitions lenses have always helped reduce exposure to harmful blue light ."
Transitions will also focus on style trends in 2017 , like larger frames , and how lenses can enhance styles by matching lens colours to complement frame colours .
At Transitions Academy 2017 , the “ Finding the Style in Lenses ” course will look at style trends and what ’ s popular in the dispensary , Battisti says . Tips from industry experts , including Transitions ambassadors Coco & Breezy , will show how they pair Transitions lenses with different frame styles .
" The uptrend of eyeglasses has created an opportunity to bring the stylish side of lenses into the conversation ," he says .
All Transitions lenses are available in grey and brown with Transitions Signature VII and Transitions XTRActive also available in graphite green .
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