Optical Prism January 2017 | Page 34

And immersion has taken its hold on Kim , who said committing to building a solid eyewear business , like any profession , is not an eight-hour job you just pick up and put down , “ it becomes a part of you .” really know their stuff . Some of them are kind enough to give me their advice , to teach me .”
Kim says one of his goals is to help Dreamcatcher make an impact on in-store sales and boutiques where their eyewear is sold , while creating a demand for the product using their skills , expertise and approach as they grow as a recognized brand .
“ As we get more business and revenue , we ' re committed to improving the quality of our product ,” Kim says .
“ That ' s what I want to see for us . To have the opportunity to do that and also create a success story .” For info visit dreamcatchereyewear . com .
The people in the industry stand out to him as well , representing both a positive part of the business , as well as challenge that comes with it . He says it ' s hard not to be able to please everyone , especially those that may judge a product by name , or face value .
His focus on building the Dreamcatcher brand weaves through the threads of an industry where they can appreciate the optical professionals who are patient and help new businesses grow and prosper .
“ People can really tell how new you are to it ,” he says . “ I ' ve met some opticians who have been in the industry for 20 , 30 years or more and they
32 Optical Prism | January 2017