Optical Prism January 2017 | Page 30

“ COLOURS WILL BE A MIX OF MUTED NATURE-INSPIRED TONES FOR THE MORE VINTAGE STYLES AS WELL AS POPS OF COLOUR FOR THE MORE SPORT-INSPIRED LOOKS .”
// Kliik
“ We are indeed seeing evidence that men are emerging as potentially equal or better eyecare and eyewear consumers throughout North America ,” says Ronald Krefman , a consultant for The Vision Council .
“ Men are edging out women in shorter purchase cycles and increased spending over recent periods . We are following this trend closely to see how significant those gender differences are and whether they persist .”
Researchers found that nearly 74 per cent of Canadians wear some form of vision correction , such as prescription eyeglasses and contact lenses . Men , the report says , spend an average of $ 194 on frames and $ 239 on lenses , while women spend an average of $ 189 on frames and $ 212 on lenses .
Men usually replace their eyewear every 2.5 years , while women hold off a bit longer and buy a new pair every 2.7 years , the report found .
Eyewear companies are constantly responding to the high demand for men ’ s eyewear by frequently launching new styles and technologies and ensuring they are always on top of the latest trends .
For men in 2017 , industry experts say most will continue to be drawn to the more conservative yet still stylish frames . However , more and more men , it seems , are looking to push past their own comfort zones when it comes to eyewear .
“ The key trends that we are seeing for men ' s eyewear in 2017 include a continued focus on vintage styling as well as thin profiles in both acetate and metal ,” says Beverly Suliteanu , vice-president of product development at Westgroupe .
“ High-density , ultra-thin acetate will be very popular in 2017 as it works well with both vintage and contemporary designs . Round , P3 and angular shapes continue to be popular as men are becoming increasingly more daring in their eyewear choices .”
She said mixing materials , whether it be metal fronts with acetate temples or layering materials within a frame ,
will also be popular in 2017 .
“ Colours will be a mix of muted nature-inspired tones for the more vintage styles as well as pops of colour for the more sport-inspired looks ,”
The Evatik E-9137 model – a retroinspired frame that features a superthin stainless steel frame with high-density acetate on the front and temple tips – as well as the fashionable acetate K-576 frames by Kliik Denmark are just some of the hottest styles by Westgroupe .
// Evatik
she said .
28 Optical Prism | January 2017