International Lifestyle Magazine Issue 57 | Page 56

The Boutique Chalet Company
officially launches with the aim
of delivering accommodation
to discerning ski travellers
that offers the exclusivity and
exceptional
service
more
typical of ‘Mayfair’ resorts like
Verbier and Val d’Isère.
The two new properties in their
portfolio range from superluxury to knock-out, wow-factor
designer, both with superb
levels of accommodation,
service and food and drink.
The Boutique Chalet Company
is owned and run by British
couple
Chris
and
Sarah
Hamblin.
A
longstanding
ambition to set up their own
business, combined with a
passion for property and
hospitality, led them to leave
their London careers and head
for the French Alps in 2010. After
running a catered chalet for a
winter season, they discovered
Morzine and recognised an
opportunity to establish a new
luxury ski travel brand.
Chris comments: “We chose
Morzine because it is a
fantastic, traditional, yearround alpine town that has real
character, unlike a purposebuilt resort. It has also long been
a firm favourite as a family ski
destination and there is a gap
in the market for a top-end
operator.
“Recent investment in new lifts,
facilities, restaurants and bars is
also set to elevate the town’s
status in the luxury ski market.”
The
Boutique
Chalet
Company’s flagship property,
Chalet M, oozes contemporary
elegance and is furnished with
designer pieces and artworks
sourced from around the world.
The deeply luxurious chalet,
which sleeps 14, is exceptionally
spacious, covering 350 sq m,
and sits high on the sunny side of

Morzine with panoramic views
across the town to the ski slopes
beyond. It has excellent spa
facilities including an outdoor
hot-tub, large indoor sauna
and a dedicated massage
suite.
The second chalet, The iGloo,
has genuine ‘wow-factor’ and
is arguably th