insideSUSSEX Magazine Issue 04 - June 2015 | Page 89

BUSINESS

TURNING Food into Business
When you love food – love tasting it, love creating it, love others enjoying it –
and you’re good at making it, perhaps it has crossed your mind that food in some
form could be your career; that you might even be able to make a business out
of it. We asked some of the best and brightest culinary stars around the South
East to tell us a little about their own business, and whether turning your foodie
hobby into something that earns you a crust is a good idea. BY LISAMARIE LAMB

Sally Newall // Simply Ice Cream
"I had been catering for weddings and parties
for almost 20 years, and having had four children
decided that I would like a little more time with
my family as the events/weddings mainly took
place on the weekends. Selling into retail looked
like a good way to try to reclaim the weekends
but that was very naïve as we are now at trade
and consumer shows every weekend from May
to October! It’s been a very steep learning curve
as although I have always run my own businesses,
selling a product into retail I have had to learn so
much about marketing, PR, advertising, print,

// www.simplyicecream.co.uk
brand values and positioning, accounting, HR,
legal regulations, staff management, the list goes
on...
"My biggest tip would be always taking advice
from the experts. Whilst I had the ideas and knew
how I wanted to grow t