The Peugeot 3008 is aimed directly at the heart of the medium car segment and is the perfect choice for customers who are looking for something different . Whether these customers currently drive a conventional saloon car , MPV , SUV or a hatchback , the 3008 provides a new alternative which spans all these different vehicle types . It has the flexibility and space of an MPV , the rugged looks of a SUV and the vehicle dynamics of a family hatchback .
It can be the conventional car for daily use , the family car for weekends and holidays and the adventurous vehicle for those with an active lifestyle . Simply put , the car is greater than the sum of its individual strengths , offering many advantages over a conventional car .
A NEW CONCEPT
The Peugeot 3008 represents a new and innovative vehicle concept , not only in the Peugeot range , but also in the market in general , known as a “ Crossover ”.
It is positioned at the crossroads between several existing vehicle types : the SUV , the MPV and the hatchback . The 3008 combines many of the strengths found in these vehicles , while at the same time introducing a number of new and original technologies ( Dynamic Roll Control , Grip Control , etc ) enabling it to provide characteristics not often found in a tall vehicle – driving enjoyment , enhanced traction capabilities while at the same time being eco-friendly .
THE PEUGEOT 3008 “ CROSSOVER ”: A RESPONSE TO A CHANGING MARKET SEGMENT
After completing a range of customer research studies and then extrapolating the results of the surveys , it quickly became clear that there were real aspirations on the part of some car buyers for a vehicle that does not fall into existing categories , such as a hatchback , MPV or SUV .
The new range of emerging SUVs does convey an image of modernity , leisure and escapism , but are perceived by customers to be too remote from their daily needs and unsympathetic to their growing environmental concerns .
These findings strengthened an idea already being considered by the company ’ s decisionmakers : the future of the motorcar inevitably would involve the hybridisation of different concepts , assisted by the introduction of new innovative technology to bring it to life !
AN AMBITIOUS SPECIFICATION COMBINING THE BENEFITS OF SEVERAL DIFFERENT WORLDS
A very precise and innovative specification was then established for the project which acquired the in-house code name of " T84 ".
The aim with the T84 was firstly to create a spacious vehicle with an original and dynamic design that also ensured maximum versatility . It would also offer a unique blend of driveability , safety , potential for adventure and leisure pursuits , while at the same time demonstrating a respect for the environment .
Finally , it would be attractive both to customers in search of the latest concept ( the " earlyadopters ") and users looking for a car that would simply make their day-to-day lives easier . To do this , the T84 had to incorporate successfully a number of features from different vehicle concepts that already exist , and derive maximum benefits from each :
The forward-positioned front windscreen , interior space , raised driving position and intelligent interior modularity found in the MPV segment .
A luxurious interior ambience for the driver , a good driving position and high levels of road-holding are important features of the world of the hatchback that would be taken on board .
Elements of style which evoke adventure and functional attributes making daily life easier , such as a split tailgate , a commanding driving position and innovative technology to maximise the “ all – road ” capabilities , are ingredients taken from the SUV segment .
Finally , the T84 project , more than any other within the company , had to reduce its
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