insideKENT Magazine Issue 42 - September 2015 | Page 157

CHARITY

REMEMBER A CHARITY IN YOUR WILL WEEK RETURNS
Remember A Charity in your Will Week, the annual awareness drive designed
to encourage more people to consider leaving a gift to charity in their will, is
returning in 2015 and will take place between 7th-13th September.

Following its most successful year to date in
2014, September will mark the sixth year of
Remember A Charity in your Will Week, which
continually delivers on its core objective: to make
legacy giving a social norm. Last year saw the
campaign grow to over 150 member charities
and receive the backing of some of the UK's
biggest businesses and partners, such as The
Co-operative and the Cabinet Office and its
partners including the likes of Legal & General
and the Law Society.
The week will also see a dynamic marketing and
PR campaign to drive awareness, extending its
2014 theme of Living Legends. As well as a
record-breaking skydive for charity supporters
who have chosen to leave a gift in their will, there
are a number of other high-octane activities
planned. Many of the member charities will also
be running their own activities throughout the
campaign, raising the profile of legacies across
the UK. Hundreds of members' charity shops

will be dedicating window displays to the event
and interacting with people via branded 'Living
Legend’ merchandise to further generate
awareness and engagement with consumers.

Rob Cope, director of Remember A Charity, said:
"Remember A Charity Week has grown year-onyear and we ho R#R6VW2