insideKENT Magazine Issue 37 - April 2015 | Page 145

SETTING YOUR MARKETING BUDGET

NEARLY 50% OF UK BASED COMPANIES ARE PLANNING TO
INCREASE THEIR OVERALL MARKETING SPEND IN 2015*
Allocating your business’ marketing
budget can be a daunting task. Like
most companies, you’ve likely pushed
it off as long as possible and have told
numerous suppliers, “We’ll look at that
as part of our 2015 budget.” That may
have worked fine but now that it’s
April the pressure of making a decision
is high. Whether you are sticking with
your previous year’s plan or are looking
for a new strategy, you need to make
sure that you make the right decision.
Ultimately, your marketing budget has
to be one that you fully trust and can
confidently support.
If you are considering giving your
marketing a boost you are not alone.
A recent study has found that nearly
50% of UK based companies are
planning to increase their overall
marketing spend. This figure has been
steadily increasing over the last four
years and has reached an all-time high
for 2015*. The reason of the spend is
clear: there is a continued success and
measurable ROI.

To maximise your marketing
budget, you may need to utilise the
opportunities of a multi-channel
approach. By using both online and
offline, you can use the strengths that
each offer to target your audience
most effectively.

often revert to Pay Per Click (PPC) as
it’s a quick solution. However, PPC’s
influence is only short term and will
only benefit as long as you keep paying.
Instead of changing direction, stay on
track and believe in your strategy. It will
give you the best results in the future.

If you need assistance on understanding
how best to utilise your marketing
channels, you