insideKENT Magazine Issue 32 - November 2014 | Page 161

HOW PUBLIC RELATIONS CAN BOOST YOUR BUSINESS “WHEN PR IS DONE STRATEGICALLY AND CREATIVELY IT DELIVERS RESULTS AT A COST THAT NO OTHER MARKETING METHOD CAN MATCH” The question almost every business wants to know is this: how can you be profitable while building a brand? It’s a discussion I have with CEOs of companies regularly. At adams, we pride ourselves on being able to offer clients real and tangible commercial results whilst building brands so that companies feel that any budget allocated to PR and marketing is not only justified, it gives fantastic ROI. PR, when carried out correctly can give impressive ROI and is a great tool to boost your business. In simple terms, PR provides the credentials that create credibility alongside having a quality service or product. There is a fierce competition in just about every sector and PR can help you differentiate yourselves in a busy marketplace and establish a relationship not only with the media but your target audience. PR is also invaluable at a time of crisis and our team doesn’t just promote, they also protect. A great example of a recent PR project that worked particularly well was for UK Body Talk. UK Body Talk is a specialist in advanced communication skills training with clients around the globe. Director, Richard Newman wasn’t sure about using PR initially. However, he was eager to showcase his recent Grand Prize Cicero Award win, a prestigious award in his sector for Best Speechwriting. With a limited budget, our team used the award win as a news hook to talk to well targeted journalists across relevant media outlets. Our team landed national coverage and in particular engaged with the business editor of The Daily Telegraph, inviting him to experience one of Richard’s workshop’s first hand. The resulting coverage was exceptional, with half a page in the print edition and a series of videos on its website. This spot alone, worth in excess of £100,000 in advertising equivalent gave the client fantastic exposure and continues to bring in new business leads. We are now UK Body Talk’s ongoing PR consultancy. reputation and can be a cheaper alternative to advertising. By Bronwyn Williamson, Managing Director at adams. To find out more about what we can do for your business or to talk about PR in more detail, please contact adams on: 01622 687729 or email [email protected] 25 Hollingworth Court Turkey Mill Business Park Ashford Road Maidstone ME14 5PP www.adamscreative.co.uk Whether you sell through tra FP