insideKENT Magazine Issue 32 - November 2014 | Page 161
HOW PUBLIC RELATIONS CAN BOOST YOUR BUSINESS
“WHEN PR IS DONE STRATEGICALLY AND CREATIVELY IT DELIVERS RESULTS
AT A COST THAT NO OTHER MARKETING METHOD CAN MATCH”
The question almost every business
wants to know is this: how can you
be profitable while building a brand?
It’s a discussion I have with CEOs of
companies regularly.
At adams, we pride ourselves on being
able to offer clients real and tangible
commercial results whilst building
brands so that companies feel that any
budget allocated to PR and marketing
is not only justified, it gives fantastic
ROI. PR, when carried out correctly can
give impressive ROI and is a great tool
to boost your business.
In simple terms, PR provides the
credentials that create credibility
alongside having a quality service or
product. There is a fierce competition in
just about every sector and PR can help
you differentiate yourselves in a busy
marketplace and establish a relationship
not only with the media but your target
audience. PR is also invaluable at a
time of crisis and our team doesn’t just
promote, they also protect.
A great example of a recent PR project
that worked particularly well was
for UK Body Talk. UK Body Talk is a
specialist in advanced communication
skills training with clients around the
globe. Director, Richard Newman
wasn’t sure about using PR initially.
However, he was eager to showcase his
recent Grand Prize Cicero Award win, a
prestigious award in his sector for Best
Speechwriting. With a limited budget,
our team used the award win as a news
hook to talk to well targeted journalists
across relevant media outlets.
Our team landed national coverage
and in particular engaged with the
business editor of The Daily Telegraph,
inviting him to experience one of
Richard’s workshop’s first hand. The
resulting coverage was exceptional,
with half a page in the print edition
and a series of videos on its website.
This spot alone, worth in excess of
£100,000 in advertising equivalent
gave the client fantastic exposure and
continues to bring in new business
leads. We are now UK Body Talk’s
ongoing PR consultancy.
reputation and can be a cheaper
alternative to advertising.
By Bronwyn Williamson, Managing
Director at adams.
To find out more about what we can
do for your business or to talk about PR
in more detail, please contact adams
on: 01622 687729 or email
[email protected]
25 Hollingworth Court
Turkey Mill Business Park
Ashford Road
Maidstone
ME14 5PP
www.adamscreative.co.uk
Whether you sell through tra FP