insideKENT Magazine Issue 32 - November 2014 | Page 152

BUSINESS

VISITOR BUSINESSES URGED TO SIGN UP FOR
MY KENT BIG WEEKEND 2015
Visit Kent has announced the dates for the 2015 My Kent Big Weekend and is calling
on the county’s tourist attractions, venues and destinations to get involved.
For the ninth year, tourism champion, Visit Kent, is teaming up with Kent’s
attractions to help local people to experience new venues and discover
hidden gems.
Next year’s event will be held on 21st and 22nd March, and Visit Kent
hopes to build on the record-breaking success of the 2014 event, which
saw 123 of Kent’s visitor attractions and destinations signing up and 116,414
applications from the public for more than 21,000 free tickets to participating
attractions.
The event heralds the start of the 2015 visitor season for the county,
and its success has seen it incorporated into the English Tourism Week
celebrations across the country.
Sandra Matthews-Marsh, chief executive at Visit Kent, said: “The My
Kent Big Weekend has become hugely important in showcasing the county’s
amazing array of visitor attractions and activities to local people, who are

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then able to recommend the great places on their doorstep to friends and
relatives when they visit.”
As well as involving castles, wildlife animal parks and steam train
attractions, Visit Kent also urges museums, adult education centres, sports
facilities and country parks to get involved.
As well as being marketed through the event’s media partners, Visit
Kent also showcases the attractions involved via its award-winning website,
social media channels and selected marketing campaigns.
Tourism businesses, attra