insideKENT Magazine Issue 30 - September 2014 | Page 74

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FEATURE

Located in heart of the
historic city of Canterbury
Canterbury Jewellers & Pawnbrokers is a family owed business established for 40
years. Our in house watch specialist Alex Hammond draws on 25 years experience in dealing
with vintage and second-hand watches. We specialise in fine Swiss watches especially Rolex,
Omega and Breitling. We offer quality timepieces from our showroom and in addition we can
source watches through our carefully selected trade network across the UK.

watching them appreciate financially over time. Vintage watches are not
the only investments the second-hand industry has to offer, when buying
second-hand it is possible to save up to 30% of the retail price on certain
watches by purchasing them when they are just one year old as opposed
to brand new.

Here at Canterbury Jewellers & Pawnbrokers we would like to take
this opportunity to show you that buying pre-owned can be, a
superior way, to purchase that luxury watch you always wanted whilst
making a wise investment at the same time.

What are the benefits of pre-owned?

The watch collector
Typically watch collectors are male, therefore right now there is a gap in the
market for female second hand watches. At this time you can purchase a
female second hand watch, from even the most exclusive brands, for a
fraction of the price of the male equivalent. Their relative affordability makes
them a great investment opportunity as it is the belief of many experts that
they will grow in popularity in the future with the rest of the market.

Pre-owned watches are cheaper
This is often no reflection of their condition; this is merely a result of VAT,
manufacturing costs and shop mark up being absent after the original
purchase. This is why 99% of watches purchased ‘new’ depreciate as soon
as the customer walks out of the showroom. This said it is often almost
impossible to tell the difference between a new watch and a well polished
refurbished watch. It is for this reason all our pre-owned watches come
with warranties ranging between three and twelve months dependant on
their age