insideKENT Magazine Issue 30 - September 2014 | Page 159
BUSINESS
ADVERTISEMENT FEATURE
ADAMS MARKS 30TH ANNIVERSARY MILESTONE
WITH A FRESH NEW LOOK AND FEEL
THIS YEAR, MAIDSTONE MARKETING AGENCY,
ADAMS CREATIVE CELEBRATES ITS 30TH
ANNIVERSARY, AND TO MARK THE OCCASION IS
UNVEILING AN EXCITING NEW BRAND.
CEO Mike Adams says the secret of its sustained
success is simple: “We are results-driven, creative
and integrated, which means clients have a
wealth of experience and knowledge at their
fingertips. To genuinely have all of these skillsets under one roof is our strength. We generate
campaigns that illuminate brands and give clients
the exposure they deserve.”
Mike says: “Can it really be 30 years since I
started Adams Creative? From a labour of love
in my back bedroom in 1984, the agency has
grown to offer a full portfolio of services to a wide
range of blue chip clients.
“The first years of Adams Creative were fun but
tough – a whirlwind of client meetings, deadlines
and projects and we quickly grew our customer
base and staff team. My early experience in
managing businesses through difficult economic
periods has been invaluable, as since the
formation of the company we have been through
three recessions!
“The agency’s resilience has been borne out of
our attitude to change and adapt and always be
willing to be flexible to give our customers the
best service possible. Without adaption and
change at the heart of Adams Creative, I don’t
think we would have survived some of the more
difficult years, including the most recent recession.
“In addition, the nature of the service we offer
has changed. Our clients now require strategies
that harness multiple marketing channels and
we often act as a consultant to these businesses,
being best placed to assist across the spectrum
of marketing services. We are often tasked with
developing a client’s brand over a number of
years, which has to be in line with the business
owner’s expectations and goals.
“Our team of experts are crucial to our business
growth and its future. I am proud of our closeknit team, with two members assuming Director
roles. Bronwyn Williamson and Lynsey Bienati,
who have been with me for a combined total of
nearly 30 years, demonstrate the commitment
and loyalty that has helped us to become the
marketing agency that we are today. We also
source experts within their own fields offering
clients the very best service and experience that
parallel larger London agencies, but without the
costly overheads.
“The future looks bright as we approach our 30th
anniversary and our passion to deliver excellent
results to clients still remains firmly at the heart
of the agency. Without our clients (some of whom
have been with us for many years), the agency
would not have achieved the success it has.
“We wanted the new brand to reflect us as an
agency, so it needed to be dynamic, modern
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and fresh. We also have dropped the word
‘Creative’ from our brand, as we are full service
and don’t want to just be seen as a creative
agency. The new brand utilises a bespoke
typeface that gives clarity and confidence and
the new use of colour is fresh and modern. The
new branding much better reflects us as an
agency moving forward and I am delighted with
the result. It’s certainly an exciting time for us
and although running an agency remains a huge
challenge 30 years later, I am lucky enough to
still love what I do.”
For more information on Adams and to get in
touch please contact 01622 687729 or
[email protected].
25 Hollingworth Court
Turkey Mill Business Park
Ashford Road
Maidstone
ME14 5PP
www.adams.uk.com