insideKENT Magazine Issue 30 - September 2014 | Page 159

BUSINESS ADVERTISEMENT FEATURE ADAMS MARKS 30TH ANNIVERSARY MILESTONE WITH A FRESH NEW LOOK AND FEEL THIS YEAR, MAIDSTONE MARKETING AGENCY, ADAMS CREATIVE CELEBRATES ITS 30TH ANNIVERSARY, AND TO MARK THE OCCASION IS UNVEILING AN EXCITING NEW BRAND. CEO Mike Adams says the secret of its sustained success is simple: “We are results-driven, creative and integrated, which means clients have a wealth of experience and knowledge at their fingertips. To genuinely have all of these skillsets under one roof is our strength. We generate campaigns that illuminate brands and give clients the exposure they deserve.” Mike says: “Can it really be 30 years since I started Adams Creative? From a labour of love in my back bedroom in 1984, the agency has grown to offer a full portfolio of services to a wide range of blue chip clients. “The first years of Adams Creative were fun but tough – a whirlwind of client meetings, deadlines and projects and we quickly grew our customer base and staff team. My early experience in managing businesses through difficult economic periods has been invaluable, as since the formation of the company we have been through three recessions! “The agency’s resilience has been borne out of our attitude to change and adapt and always be willing to be flexible to give our customers the best service possible. Without adaption and change at the heart of Adams Creative, I don’t think we would have survived some of the more difficult years, including the most recent recession. “In addition, the nature of the service we offer has changed. Our clients now require strategies that harness multiple marketing channels and we often act as a consultant to these businesses, being best placed to assist across the spectrum of marketing services. We are often tasked with developing a client’s brand over a number of years, which has to be in line with the business owner’s expectations and goals. “Our team of experts are crucial to our business growth and its future. I am proud of our closeknit team, with two members assuming Director roles. Bronwyn Williamson and Lynsey Bienati, who have been with me for a combined total of nearly 30 years, demonstrate the commitment and loyalty that has helped us to become the marketing agency that we are today. We also source experts within their own fields offering clients the very best service and experience that parallel larger London agencies, but without the costly overheads. “The future looks bright as we approach our 30th anniversary and our passion to deliver excellent results to clients still remains firmly at the heart of the agency. Without our clients (some of whom have been with us for many years), the agency would not have achieved the success it has. “We wanted the new brand to reflect us as an agency, so it needed to be dynamic, modern 159 and fresh. We also have dropped the word ‘Creative’ from our brand, as we are full service and don’t want to just be seen as a creative agency. The new brand utilises a bespoke typeface that gives clarity and confidence and the new use of colour is fresh and modern. The new branding much better reflects us as an agency moving forward and I am delighted with the result. It’s certainly an exciting time for us and although running an agency remains a huge challenge 30 years later, I am lucky enough to still love what I do.” For more information on Adams and to get in touch please contact 01622 687729 or [email protected]. 25 Hollingworth Court Turkey Mill Business Park Ashford Road Maidstone ME14 5PP www.adams.uk.com