insideKENT Magazine Issue 28 - July 2014 | Page 52

SPECIALFEATURE BabyBjörn improves a loved product: The Travel Cot Light BabyBjörn developed its first travel cot more than 40 years ago and since then the product development team has improved the design several times. The newest BabyBjörn product still has the same lightweight and comfortable features but with a mesh fabric all the way down to the floor meaning that parents and little ones can see each other. The mattress attachment has been made even simpler too. For active families who like to travel, simplicity and security are the top priorities. A product should be high quality, safe and also easy to transport, even when you have to fly. In 2006, this is what BabyBjörn had in mind when they developed the first version of the T ravel Cot Light. Avoiding any loose parts or difficult assembly was crucial for the project, and the solution was a unique lightweight construction. In a few seconds, and with a single movement the BabyBjörn Travel Cot was up and ready to use. The cot stands firmly on the floor, and simply folds to be put away. Children are naturally curious and like to see what is going on around them, and parents wish to supervise, therefore on the new Travel Cot Light the airy mesh material goes all the way down to the floor so children and parents can see each other. The attachment of the mattress is made easier by 4 loops, which go round each leg. The new BabyBjörn Travel Cot is not only light to carry (only 6kg), easy to open and put away, but the comfortable and soft mattress creates a nice and cosy sleeping place for your child, wherever you are. RRP £199.99 BabyBjörn Baby Carrier One – from 0 to 3 years – with back carrying From when they are born to when they are three years old, children change a huge amount, not just in terms of height and weight but anatomically as well. During a child’s first 12 months, they typically triple in weight and their centre of gravity shifts. This is why BabyBjörn has developed a carrier which supports your baby’s growth, every step of the way, from newborn to three years old. The new Baby Carrier One is the first baby carrier from BabyBjörn that gives you the option of carrying your child on your back. As with all BabyBjörn products, extensive research has been undertaken with real families and medical experts from around the world, to ensure that it is safe and simple to use. Your child is placed in the baby carrier on your front and then as they grow, with one simple motion, you move them on to your back. “This is the real deal! We’ve been making baby carriers for almost 40 years and now we have a carrier for newborn babies up to three years old,” says Björn Jakobson, founder of BabyBjörn. “I’ve loved carrying my children and grandchildren. It’s a wonderful sensation to feel the warmth of a baby’ s body against your own. It’s pure love! And then it’s practical to have your hands free, of course. When we made our first baby carrier in 1973 which tied at the back, not many Swedish parents had started carrying their children this way. Nowadays, dads and mums all over the world have discovered how fantastic it is and we’re pleased and proud to have played a part in this.” RRP £119.99 w w w . b a b y b j o r n . c o m 52