insideKENT Magazine Issue 25 - April 2014 | Page 25

ARTS Murray Balladeer Pheebs & RWig Theatre in the Cloud A new way of experiencing theatre A NEW PROJECT INITIATED BY KENT-BASED COMPANY, FUTUREDREAM, IS ABOUT TO CHANGE THE WAY AUDIENCES EXPERIENCE THEATRE. THEATRE IN THE CLOUD IS EXPLORING WHETHER THEATRE CAN BE PRESENTED ONLINE, INSTEAD OF IN A BUILDING. THE PROJECT IS ASKING THEATRE-MAKERS TO THINK ABOUT CREATING CHARACTERS AND STORIES SPECIFICALLY FOR BOTH SOCIAL MEDIA AND THE WEB. Five performance companies – each with a wide variety of approaches – have been awarded bursaries to experiment with the concept, and most importantly, see what audiences think. During this April’s Wise Words Festival, Canterbury’s Workers of Art will use social media platforms as a mechanism for the audience to make friends with, or join the cause of, four characters from Shak