Inns Magazine Issue 5 Vol. 17 2013 Winter Luxury Issue | Page 19

Include golf amenities in your home so renters will be more likely to stay with you. By including certain amenities, you will be able to keep a full rental calendar.

Lower Prices Mean Fewer Customers

The vacation rental industry is booming, and the boom has caused some owners to re- evaluate their pricing strategy. They feel they have to lower their prices to remain competitive, when in fact lowering prices can lower their chances of renting the property. When vacation rental owners lower their prices, they fall victim to a variety of problems.

The vacation rental business is seasonal and in order to increase business in the off season, the owners face various challenges.

The off season can present some opportunities that when business slows down a bit, the owners will need to become more creative in order to keep their bookings on going. One of the best ways to increase bookings in the off season is to market to couples. Marketing romantic getaways, and all inclusive packages is one strategy that will help increase bookings. These are a few ideas to think about before you purchase or think of purchasing a vacation rental.

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Inns E-Magazine / Winter 2013