Idiot Cult
Words: Vanessa Heart (www.vanessaheart.com)
Photography: Morgan Febrey
Idiot Cult is a Denver based clothing company getting much deserved attention lately with
its hilariously clever visual wordplay and fun politically incorrect designs. Idiot Cult can be
purchased at Rebel Circus, Dolls Kill, and in Denver at MegaFauna and Twist & Shout.
Morgan Febrey is the mastermind behind the brand, which started in 2008. As Morgan
puts it, “Idiot Cult is indeed my little love child. Outside of having a muse, it’s just me, a
glass of bourbon, and a mouse going click, click, click. It used to be called Febrey, my
last name, but no one can spell that. Marketing no one can spell is like making love on
a bed of razors. I have ‘idiot’ tattooed on my arm. I toyed around with company names
with my friend, B. Styles. He then pointed at the tattoo. Idiot Cult is a nickname for all of
humanity.”
He started Idiot Cult on a whim, inspired by the Democratic National Convention in
Denver in 2008. “I was just sitting around and connected Barack and broccoli as
verbal play. Being a Photoshop jerk, the visual pun was just around the corner. The
DNC was in town. I grabbed 30 iron-ons, some crap shirts, and got my domestic
on. I went downtown and sold all of them in an hour and a half. BAM! $600. Then I
went to a bar and got well lit.”
Morgan’s career originated in the advertising industry, although with a desire to
create his own brand and art, he has freelanced for over a decade now while
Idiot Cult remains his brain child. The small and simple success at the DNC
“
started me down the path. Now we make stupid shirts for smart people,” he
says.
Idiot Cult is still a growing business, sure to take the states by storm. “We’re
still crowning as a business. Trying to keep our plans malleable. A smart
business person would have a clear direction. We don’t have any smart
business persons on staff yet, so we have more erection than direction,”
states Morgan Febrey.
My recommendation is to go to www.IdiotCult.com right now and add
some hilarity into your wardrobe.
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InkSpiredMagazine.com