IN PRODUCTION ISSUE 01 JANUARY 2015 | Page 48

WORK Winning Partnerships. The School of Design actively seeks out a wide variety of partnerships to enrich our dynamic learning environment. We have an impressive track record of public, private and community-based alliances in both undergraduate and postgraduate programs. Most often, partner projects take place in the classroom to support and reinforce our curriculum through either short-term or year-long projects. However, partnerships can also take the form of field placements, applied research projects and charrettes. Our focus with all par tner projects is to suppor t our core learning objectives, to provide real-world work experience for students and finally, to seek broad and lasting impact for our outside sponsors/partners and, wherever possible, our extended community. If you are looking for thoughtful research, exciting new ideas and approaches, or leading-edge communication, interactive or gaming design services, contact us. 48  January 2015 | IN PRODUCTION In the Classroom Graphics in Motion The Daniels Spectrum building is a cultural arts centre in Regent Park, opened in 2012. On street level an urban screen has been affixed to the building at the highest traffic corner to highlight the work of several of the centre’s tenant organizations. Our Art and Design Foundation students created short motion graphic sequences to be used on this screen that creatively reflect the essence of the centre and highlight the work of one organization in the building. Industry Partner: Artscape Program: Art and Design Foundation Faculty: Jim Kinney, Sharron Forrest, Joe Lepiano, Paul Royes Other Partners: Daniels Spectrum, Collective of Black Artists, Regent Park Film Festival, Centre for Social Innovation, Regent Park School of Music, Art Heart Community Art Centre, Pathways to Education, Native Earth Performing Arts “The GBC design students provided insight into a challenging assignment while delivering compelling design and graphics packaging solutions.” Mr. Faisal Huda | President & CEO Silicones, Inc. Well Wrapped CSL Silicones Inc., a global leader in innovative silicone products, approached the School of Design with an in-class competition mandate to repackage an anti-graffiti protective coating product. A marketing and communications report was provided to the young designers by University of Guelph students that served as the basis for the design brief. The label needed to distinguish the product in the minds of consumers and engage the target audience with an innovative design solution with the end goal of increasing sales. Two bursaries were generously awarded by CSL: Sara Gonzales, $1,500 and Devon Millard, $1,000 Industry Partner: Program: Class: Faculty: CSL Silicones, Inc. Graphic Design Packaging Jerri Johnson Photography | Daniela Mason ISSUE 01 | IN PRODUCTION 49