THE
DESIGN
PROCESS
“We had never before dealt with this type of production, with this level of detail
and all the technology that was needed to ensure all the pieces fit together and
looked harmonious. Technically, this project was extremely complex because we
were using so many different delicate materials. We wanted to make sure this
object was, first and foremost, very beautiful, like a big piece of jewellery.”
Sisley Leung | IwB 2009
Client Meeting #1
Dean Luigi Ferrara presented
four final drawings to
Chancellor Sally Horsfall
Eaton and President Anne
Sado. Together they
identified symbolic elements
that best reflected the values
and spirit of George Brown
College.
Charrette
In September 2013, the School of Design hosted a half-day
workshop to brainstorm different concepts and symbolic
elements consistent with George Brown College’s values and
legacy. Participants from across the college included Marketing
& Communications, Jewellery Arts, the Registrar’s Office, the
Foundation, the Centre for Arts and Design, and George Brown
Archives. More than 100 sketches and four distinct concepts were
produced based on information from a prepared design brief.
44 JANUARY 2015 | IN PRODUCTION
Production
Internal Design
Development
Production
Planning
The internal School of Design
team worked furiously on
sketches, renderings and
material explorations, followed
by more consultations with the
client. Conversations with
faculty from the jewellery
department were critical in
determining what was possible
in terms of fabrication. They
gave technical advice and
proposed solutions. The team
wanted to be sure the next
prototype was feasible.
More consultations with the
jewellery faculty were critical
at this stage to help pull
together a production team
of expert craftspeople.
Client Meeting #2
The final product stands as a
proud symbol of George
Brown College’s past,
present and future.
Protot